Professional Journey

Who Am I?

Business manager and digital marketer with hands-on experience managing a family retail business since 2022. Skilled in inventory management, customer relations, and problem-solving with a strong foundation in building trust. Currently expanding expertise in digital marketing, including social media and Google Analytics, with practical experience in projects and campaigns. Passionate about blending traditional business values with modern technology to help businesses grow online.

Certification

As part of my commitment to professional development, I completed an intensive Digital Marketing Certification at FITA Academy, Madurai. This learning journey gave me practical knowledge and hands-on experience with today’s top marketing tools and strategies, including:

• Search Engine Optimization (SEO): Covering both on-page and off-page tactics to improve website visibility.
• Social Media Marketing (SMM): Developing campaigns for platforms like Instagram and Facebook to build online communities.
• Google Ads & Search Engine Marketing (SEM): Managing paid ad campaigns and learning efficient ways to drive traffic and conversions.
• Google Analytics: Interpreting campaign data for actionable business insights.
• Email Marketing: Crafting direct outreach strategies to grow customer engagement.

The Academy program provided more than technical know-how; it was a hands-on, real-world approach to digital problem-solving. Every lesson helped me put theory into practice on actual projects, and it set a strong foundation for the work I do today.​

Completed certifications like these give me the confidence to approach marketing challenges creatively and stay updated as new trends and tools emerge in the industry.